Protecting the Asset that is You is a Type 2 awareness campaign aimed at farmers and their families in Northern Ireland.
The campaign uses health messages and signposting pathways to appropriate services for people who live and work in rural areas, people who are often hard to reach and run a risk of missing opportunities for early diagnosis.
Advice on healthy eating and lifestyles is part of the campaign.
Advocacy Action: Does your health service target hard to reach groups, such as those in rural areas? Could you advocate on their behalf, perhaps in collaboration with a public health provider or diabetes patient group?